History of Broadway

The Broadway consists of four, six-story brick structures that were constructed in several phases, beginning in 1893. The original structure, the Wellauer Building, was designed in 1893 by H.C. Koch & Company, one of Milwaukee’s most renowned turn-of-the-century architects – as a store and warehouse for Wellauer & Hoffman Company, a grocery wholesaler.

The Broadway also comprises the Breslauer Building, also designed by H.C. Koch & Company, which was used as a warehouse and wholesale store for A. Breslauer & Company, a wine and liquor importer, and distiller.

Over the years the buildings have undergone many changes, but the distinctive architectural features remain or have been complimented. These features include the recessed entry of the building, which is marked by a large granite column; the decorative pressed metal ceiling found on the first floor; and the pilasters, arched hoods, and round arches which act as attractive window treatments.

Each of these rare architectural details reflects the meticulous craftsmanship involved in creating this remarkable historic landmark.